Creating the perfect product packaging requires a perfect combination of various visual and functional traits. Using groovy font is one way to make your product packaging look stylish and attractive. However, choosing the right font is not enough without applying several design principles aimed at packaging.
First, let’s take a look at the basic requirements of ideal packaging. Generally, good product packaging must fulfill several design principles. They are as follows:
Clarity is the main rule for every product packaging standard around the world. Customers must be able to know immediately the product inside that packaging. They should not squint or spend time reading tiny letters or something like that to find out.
If you want to use groovy lettering for the brand, for example, you must make sure that the brand is still readable. Imagine how customers look at the products on the shelves; can they still see the brand and discover the product type?
Good packaging must be easy to open even when it is secured. Ideally, the customer should not need extra force or more than one common utensil. If opening requires specific steps, make sure to write the instructions clearly, using a font that is easy to decipher.
Good packaging must fulfill specific functions based on the products. For example, a hand soap bottle uses a pump for easier product dispensing. Egg packaging is made of thick yet soft material that can cushion fragile eggs.
A good product’s packaging should show originality, which separates it from other products. This is where you can use visual elements like colors and fonts. Using groovy font for the brand name, for example, can make your customers think of words like “fresh”, “fun”, “youthful”, and “interesting.”
This principle is strongly tied to the previous point. While you must be original in creating product packaging, it must also attract the customer base. Make sure the font, color scheme, and brand message reach the intended audience.
Choosing the right font is important in designing product packaging because of the font psychology. Certain typefaces can send subliminal associations in one’s brain, which affects the way you perceive a brand.
For example, a geometric sans serif with square curves tends to look more serious and reliable. Meanwhile, classic-style serif or calligraphic font can bring classy nostalgia or sophistication. Many brush fonts are often associated with modernity and youth.
Groovy fonts are inspired by the retro era of the 70’s. The lettering tends to be free form or using swirling lines in their swashes and other adornments. Some have bubble shapes, while others have disco-inspired designs, like multiple lines, neon colors, and all-caps characters.
What feelings are exuded by these fonts? Depending on the style you pick, your brand may evoke words like “cool”, “daring”, “fresh”, or “nostalgic”. Groovy lettering is great for various products, such as soda or juice-based beverages, cereals, snacks, body mist, and liquid soap.
Using groovy fonts for product packaging will make it stand out because of the fonts’ distinctive characteristics. They can also look distinctive among other packaging that may use sleeker, more polished fonts.
Here are some examples of fonts you can use to create stylish packaging in a groovy way.
Harvelly Switch is a stylish script font that immediately brings you back to the retro era. Its rounded, swirly edges create a fun, charming look that makes any packaging stand out. Its medium-sized strokes help make the brand recognizable on the packaging.
Harvelly Switch offers a classy, nostalgic feeling in your packaging design. You can use it for products such as baked goods, beverages, and personal care products. The font works to attract an audience of a wide range of ages.
Chole is a display groovy font with a noticeable shape, guaranteed to make your packaging more distinctive on the shelves. It is a bold font with unique wavy strokes that look anything but “formal” and “boring”. A great font to market a product in a unique, fun, and playful way.
Chole comes in all your standard characters and punctuation, making it easy to modify. You can use it to promote products aimed at teenagers and young adults. For example, you can use it on packaging energy drinks, canned drinks, chips, cereals, flavored milk, and body care products.
Going is a sans serif font inspired by the groovy visual traits. The bold strokes have a playful tone with short curves and slightly asymmetrical strokes. This is a great font if you want to add a retro element without making it too obvious.
Goind’s bold strokes make the font easy to notice from among other products on the shelves. It can be aimed at more mature customers without losing the playful elements of the groovy designs. You can use it for products like coffee, specialty snacks like gluten-free crackers, low-sugar cookies, and organic food for younger buyers.
DJADOEL is a groovy font with a more playful element thanks to its irregular lines. However, its bold strokes also make brand names noticeable on the packaging. The design mimics organic handwriting, perfect for products aimed at youth or children.
To make DJADOEL look more impactful, use it on packaging types like cardboard boxes, standing pouches, or tin cans.
GELOMBANG is a great groovy font if you want a subtler “retro effect”. The font resembles a natural handwriting with a flat look. Its symmetry helps customers to better notice your packaging on the shelves.
GELOMBANG is playful enough without being childish. You can easily use it for products aimed at a broad range of ages. Use this font for products like baked goods, snacks, aromatherapy candles with “fun” aroma, and body care for youth.
Groovy fonts have unique visual qualities that make them stand out on product packaging. Use variations of groovy fonts to create packaging that is interesting and quirky and instantly makes the customers look as they walk into the store.
