Let’s start with the three most popular logotypes of well-known brands worldwide: Coca-Cola, Yahoo!, and Google. They all use text-only logo designs. More famous brand names also use modern logo fonts, sometimes combined with iconic pictorial logos (symbolic icons or images).
The abovementioned brand name examples may be designed in minimalist or stylistic fonts, but they are simply text at their hearts. Still, choosing the right fonts for designing logos is more complex.
Let’s dive in more to learn better logotypes, get some tips for selecting the best fonts for logos, and learn more modern logo fonts to inspire your upcoming creative works.
A logotype is a distinct typographic design or unique stylized arrangement of letters (characters), words, or a specific brand name to represent a product, brand, company, or organization.
Often referred to as a wordmark or a lettermark, a logotype depends on typography to generate a visual identity that is distinguishable and easily recognizable.
Modern logo fonts are divided into four categories: serif, sans serif, script, cursive, and display or decorative.
As mentioned earlier, deciding on the most appropriate font for logo-making is far from easier than it seems. A successful logotype relies on how well a particular typographic style matches perfectly with the brand identity you’re working on.
It requires you to consider numerous design factors, such as sizing, composition, spacing, weight, colors, and more. The following are more things to consider if you want to apply modern logo fonts effectively.
Understanding the brand personality is a must. For instance, a serif font would be ideal if the brand is authoritative and sophisticated. A sans serif would be more suitable if the brand is edgy and contemporary.
Know the target audience well and their needs. A successful brand’s logotype will connect with its target market.
Yes, readability is crucial in choosing and designing modern logo fonts since it helps communicate your brand message and identity. In this case, you must balance creating something uniquely appealing and providing high-level legibility.
Where will you display your design? Where will your logotypes or logos mostly appear or be seen? You can think about a great variety of mediums, ranging from printed to recent digital ones.
Or else, specifically related to readability, you can test your logotype at various sizes to ensure it is always readable.
Remember that color is secondary to a logotype or other modern logo fonts. It is better to comfortably design it in a simple black-and-white or monochromatic version since a colored logo font will not be accessible in every medium.
You’ve already known several famous logotypes for world-class brands. Taking them as inspirations, expand your creativity with these seven modern logo fonts you can consider trying.
Give your logo or other design a striking punch from the very first glance with this bold logotype typography. Riking is a unique modern sans serif condensed font, drawing inspiration from well-known minimalist logo design.
You can apply this appealing font to create logos, branding, and other creative designs that fall into categories such as modern, retro, futuristic, masculine, sport, and the like.
If you’re looking for a minimalist yet masculine logo font, Briston is a good candidate. It is a modern sans serif typeface best for logotypes, branding, print designs, or even longer texts.
Briston, created in intricate elements and measured following geometric minutiae, offers a more minimalist yet balanced look.
Logopedia Now is a distinct font radiating a bold look. This versatile font features 543 glyphs in 3 weights and 6-type italics.
Uppercase and lowercase characters are the same size and work harmoniously. This font has advanced typography that supports Latin-based languages. In addition, it provides a set of extended characters that support Western, Central, and Eastern European languages.
Glory is another impressive option of modern logo fonts you can ask for. It is a bold, modern sans serif typeface complemented by ligatures. Moreover, this font comes with standard glyphs in Regular and Italic characters.
Apart from logotypes, this font is also ideally applicable for headlines, branding or advertising designs, and more. It also works well for retro–vintage design themes.
Rastika is a uniquely beautiful hand-drawn font designed in a modern minimalist style. Despite its minimalism, this font is highly attractive and elegant, not to mention easy to read.
Any glyph of this typeface will work well for logotypes, elegant crafting, branding, beauty design, advertising, videos, etc.
A sports logo font, Axnels is a modern font designed in an energetic and bold style. Exuding to the spirit of athleticism and strength, this font is highly suitable for sports or other action-related themes.
This font can make outstanding headlines in sports, action, fighting, or even technology, in addition to logos.
Impressively bold and unique, Ethnic is a modern logotype font of sans serif. This font features impressive standard glyphs of Ethnic, numerals, punctuations, and international accents of Western Europe’s characters.
Perfect for logos and advertising branding, this font is also suitable for elegant crafting, invitations, beauty designs, videos, etc.
If you want your logotypes to be successful or effective, they need to match harmoniously with the specific brand identity you’re designing.
Logotypes are essential in graphic design and branding since they are the first visual representation of a brand name or identity. Accordingly, you will typically find them in versatile, memorable, and even scalable designs. In other words, to create stand-out modern logo fonts, the designers must balance aesthetics and legibility.
