Making compelling Instagram posts can feel like a competition. With around two billion monthly active users, Instagram is a highly competitive social media platform. Designing eye-catching posts is important to attract users and increase your engagement.
An attractive Instagram post combines several elements to make it work. Besides the image, color scheme, and composition, font plays an important role in making your IG post-pop. This guide will help you start an engaging post using the right image, color, and Instagram font!
First, let’s understand the tricks to create eye-catching posts.
There are tricks to make a visual post look interesting and immediately grab attention. Instagram for Business even shares some basic tips to create more compelling visuals. Here are some examples you can immediately try:
Imagine an Instagram post being split into grids of thirds. This way, you can create a more balanced look, even if the subject of the image is not in the center. The trick is to place the image subject at the intersection points.
Create some kind of lines that lead to the subject of the image you want to highlight. If it is a photograph, use objects around the center of the image. If it is a text, use effects like lines.
Negative space can help emphasize the subject of the post. This is why many Instagram photos or posts have a lot of empty or minimalist spaces around the subjects. This rule applies to images and texts.
Make sure the Instagram post has distinctive colors that draw the eyes. If your post is in text form, you can use large Instagram fonts with colors contrasting the background. If it is a picture, use a neutral or subdued background to bring out the colors of the subject.
What is the “right font” for an Instagram post? It depends on what message you want to convey. Display fonts tend to bring surprise, excitement, quirk, and joy. Sans serif brings more reliability, trust, and formality.
Many Instagram posts now are text-based (or heavy with text). Choosing the right Instagram font is important to create compelling posts that convey your message perfectly.
What fonts should you use to create compelling posts? Here are seven examples you can try for different types of messages.
Summer Sell is a display font inspired by playful handwriting. It has a casual look without being childish, a perfect way to exude a summery vibe. Despite the playful look, the font still has a good readability factor.
Summer Sell is a good font for promotions, especially the ones related to fashion, accessories, snacks and beverages, and many more. You can use it as a title font before switching to a more standard, conventional-looking font as the body text.
Halloween Day’s offers a quirky, playful look in your Instagram posts. The design has little loops as accents in some characters, adding a different look without ruining readability. It is a perfect font for promoting fashion items, family events, and products.
Halloween Day’s also has a handicraft-like touch, perfect for promoting creative projects or events. The font is also intriguing enough to promote text-based logos and labels on Instagram posts.
Work News is a bold sans serif Instagram font with striking quality. Its balance and symmetrical quality communicate reliability, but its boldness evokes urgency. This is a great font to use for immediately demanding attention, such as important news or urgent announcements.
Work News is a great font to make a teaser post, an important announcement, or knowledge of an urgent matter. You can pair it with a contrasting background color to compel Instagram users to keep reading or scrolling the images.
Karina is a serif Instagram font with an elegant, stylish touch. It evokes class but still a modern touch. You can use Karina to make campaign ads, motivational posts, or artistic event announcements.
Karina is also great for digital product mockups. If you want to tease a new product of your brand, for example, use this font to promote the mockup. The products will look elegant and classy but in a more contemporary way.
Skyline is a great sans serif font for Instagram posts, thanks to its modern polish and reliability. The font has a slightly shortened look that adds distinctive features without affecting readability—a great font for making professional posts, ad campaigns, and motivational quotes.
Skyline comes in two versions: the standard and all-capital ones. Choose the one that fits the goal and tone of your Instagram posts. You can also use both to complement each other or pair it with a more standard, minimalist font as the body text.
Trampoline is a great sans-serif font for creating fun, playful Instagram posts. The thin strokes and condensed look lend a lightweight, welcoming air—a great font to create a fun, playful, or youthful ad campaign post.
You can use Trampoline to promote products like snacks, beverages, youth fashion items, and travel essentials. You can also create a personal mood board, photos with texts, and motivational quotes. The results are fun, lighthearted, and playful posts that reflect a youthful spirit.
Travel Journal is an Instagram font based on casual handwriting. It is a great font to reflect carefreeness, casual air, and freedom without looking childish. The font has a good readability factor; you can use it as a post title or main text.
You can pair Travel Journal with a more minimalist font to balance the post. For example, pick a minimalist serif that will complement Travel Journal but still exude the casual touch. Travel Journal is a great font for promoting posts about travel, food, adventure, and family.
Choosing the right font is one of the most important factors in creating attractive Instagram posts. Use these Instagram fonts to create eye-catching uploads and deliver your message perfectly with the correct font.
