Promoting a food business is tricky because the culinary world is diverse. You need to pay attention to many aspects; one of them is the culinary type you sell. Different types of food or culinary use specific branding elements to deliver the marketing message, which also involve the business cards.
How do you make the perfect business card design? If you have a specific culinary business, follow this guide to create the perfect card.
If you already have a specific branding, you can adopt the design visuals to create your business cards. For example, the font you use for your restaurant sign can be used as a business card font.
Here are some ideas based on the business type:
If you have a family-oriented restaurant, using bold colors and fun illustrations of your main menu item is great for a business card. You can also use bold, slightly playful sans serif font for the business card.
Modern coffee shops might have specific themes, but in general, there are several typical design elements you can expect for the business card font. For example, you may use bold sans serif for a modern lean, or serif for a more elegant style.
People usually depend on several visual cues from the marketing of a fine-dining restaurant. You can incorporate them on your business card so people immediately see what you sell. Examples are elegant font, demure or neutral color, and clean, often minimalist visual and style.
Depending on what your business type is, you probably use the food types to create branding visuals. It also includes what you put on your business card.
For example, if you market healthy, organic, or vegetarian/vegan food, the font might sport green, orange, or yellow color. Or, the texts probably include graphics like leaves and the sun. All indicate that the food you sell is healthy and natural.
If you sell desserts or sweet food like ice cream, cake, and other sweet things, you probably use fonts with rounded edges. Combined with colors like pastel, pink, or chocolate, they will immediately inform people about what you sell just from the business card.
Regardless of the type of your culinary business, having a nice business card is important. Use these design tips to make your business card more compelling for marketing a culinary establishment or product.
If you already have an established brand, make sure the visual extends to other marketing elements, including the business card. For example, you can use your brand font as the business card font, complete with the color scheme.
Your prospective customers or clients should know immediately what business they deal with. If your logo is not descriptive, you can use a photo or illustration. The point is to immediately tell people what you sell or serve.
If you sell fancy ice cream in a cafรฉ, for example, use an illustration that depicts ice cream in tall glass. Stylish image can make your card less boring, compared to a photo.
Target market also determines the reactions you will get from a business card. For example, if you market an upscale cafรฉ for professionals, make the business card font look sleek, stylish, but clean. If you market a traditional food of a specific country, incorporate cultural elements on the card.
Now that you understand the basics, which fonts should you use to adorn your business card? Here are several good recommendations.
Tikgar is a bold, fun display font with a subtle playful element. The font has a slight vintage look, and the overall look is fun and modern. The result is the perfect business card font for promoting family restaurants, snack shops, or food stalls.ย
Tikgarโs charming and slightly playful look is also great for promoting snacks, fried food, ice cream, and other comfort food. Tikgar is also great as a text-based food label.
Embrace the Journey cleverly combines the italic-style sans serif with some extra flourishes. The font has good readability despite the italic form, but there are some embellishments on its unique glyphs.
Embrace the Journey is suitable for marketing fine-dining restaurants, winery, or upscale food establishments. The italic font adds to the high-class comfort element, while the embellishments add a quirky touch to the business and its products.
Mango is a perfect display font to create a creative, slightly playful, but still formal enough business card. The font has a unique ribbon-like lines and alternating thickness of the strokes. The result is a quirky serif font perfect for promoting unique snacks, fun drinks, or themed restaurants and coffee shops.
Ginger is a modern serif font that combines subtle quirkiness with class. The font has subtle embellishments that are noticeable, yet do not take away your attention. Definitely a memorable font to be put on a business card.
Ginger is a great font for promoting a wide range of products, especially for young people. For example, there are bottled drinks, wine, fancy restaurants, and organic food restaurants.
Butter Food is the perfect business card font to promote culinary products in a playful way. The font is influenced by casual handwriting, with a playful look that does not feel childish. The ligature is also playful and creative, adding to the charm if you put the font on a business card.
Butter Food is perfect for marketing something playful. For example, use it to promote snack shops, homemade fried food, low sugar canned drinks, fast food restaurants, and such. The unique design of this font also makes it great for designing text-based food logos.
Creating a compelling business card design in the food industry is tricky. Your card needs to specifically represent the business theme and identity. Use these design tips, including the recommended font choices, as a simple guide to start marketing your culinary business.