Fonts are one of the key components in website design making. Not only does it function as a communication tool, but fonts also complement the overall aesthetic appeal of the website. It is highly necessary to carefully use fonts that will work well on the website in accordance with the brand identity. Among many types of fonts, serif fonts can be a perfect selection for website typography due to their beneficial features.
Serif fonts are characterized by the small extensions attached at the end of the character. This font is often used for formal purposes because of the style that tends to be traditional and classic. One example of this font you must be familiar with is Times New Roman, the font that is commonly used in the academic setting.
This font is famous for its high readability which is important in both printed and digital design. In terms of digital, people would stay longer on the website when the messages are clear and easy to read. Professionalism of a website can also be seen by how much readability the website has together with how neat the information is put.
Here are some tips you can implement to your website design incorporating serif fonts as the communication aid.
The very first thing you should do is to decide what impression or identity you want to share in your brand. If you are a website designer, you can communicate with the client about the whole information about the brand. Decide whether the brand is casual, formal, or in between. Then, you should find a font that can successfully deliver the image of the brand. Serif fonts come with a variety of themes that are adjustable to the website’s needs.
Readability refers to how the written message can be comprehended by the audience while legibility means that every character is clear and distinctive. It is highly important for the website to provide high readability and legibility because it can influence the user experience.
Although the tone of the font can be determined by the style of the serif, it is undeniable that serif fonts tend to be more formal and structured. It can be heavy if it is used alone. This is why sans serifs that tend to be more casual should be incorporated. This pairing creates a contrast and a visual balance to the design.
Once you decide to use font pairing, decide which font will be the primary and secondary. Based on the feature, serif fonts are suitable for larger texts, such as titles and headings. On the other hand, sans serif fonts can be used for body text with longer explanations.
Consider using font packages that are equipped with options, such as bold and thin variation, italic, ligature, numbers, and even multilingual supports. This way, you can develop the design covering every possibility of style for adding both readability and visual impact. The options also help you to communicate the exact message accurately to reach a bigger audience.
Since there are many fonts available and it may take time to choose the best ones, you can consider using these seven recommendations for your website design project.
This font offers a modern and minimalist look by the stroke of each letter. The sharp edges support the readability of the text which will be a perfect selection for website design. The italic feature also brings more elegant flair. You can easily reveal the exclusive brand identity with this font.
Malken is a retro-inspired font with a thick weight in the main vertical strokes of each letter, creating a distinguishable uniqueness that is perfect for customized website design. You can easily use this font for headlines to make statements, thanks to the bold appearance possessed by this font.
This is such a stylish font with a modern twist for casual design. The ligature features with the flowing details boost the aesthetic appeal to the maximum level. Achieving a youthful brand identity on the website pages is an easy task with this font.
Release a casual-looking website design with the help of this font. The flowing ligatures bring a creative touch along with the simple counter-strokes that add a sense of professionalism. With the artistic feature, this font is ideal for titles on the main page, as well as the brand’s logo and tags.
If you want to present a luxurious website design, this font is the answer. The combination of thin and symmetrical letters with flowing styles gives an elegant and minimalist look. The uniqueness of this font can easily make an impression on website visitors. This font is suitable for online shops that sell jewelry or an institutional website that takes care of art exhibitions.
Comes with straight letterforms, this font offers a minimalist look that gives the impression of a professional website page. The sharp serifs and clean strokes also offer a high readability. This font can be used for versatile uses, but it is highly recommended for interior design or high-end clothing line websites.
Senoir is a font with sharp serifs and clear letterforms that make the information readable. The weight contrast also contributes to the elegance of this font. If you want to make a website for luxurious brands, this font is very ideal to create a professional, exclusive tone.
Selecting fonts for a website design is both a challenging and fun activity. Various fonts are available and keep evolving every day, but serif fonts are always there to facilitate your creativity with special features that will work well for website purposes!
