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Retro Font Style: Romanticizing Nostalgic Touch in  Branding

3 0 Envato min

The retro font style is not boring! In fact, it seems to be an everlasting and safe choice for designs, just like the retro styling in fashion trends. They have certain impacts on the audience’s mind, including how they call up a nostalgic feeling and indicate safety. 

In this post, we will discuss how the retro wave font gears up modern and futuristic designs and what kind of styling it offers designers. Let’s plunge into the insight puddle below!

Retro Font

What You Should Know about Retro Font Style

Retro and vintage typefaces are utilized interchangeably. Vintage can also include retro styling. However, the Kinsta page specifically mentioned that retro typefaces refer to the fonts or typefaces that emerged during the early 20th Century, ranging from the 50s to the 90s. 

On the other side, Welleton briefly introduced that retro fonts are related to diverse art movements from the Victorian epoch to the middle of the 20th Century. For designers and millennials, the retro font styles that stick in their minds are mostly ones that come from the 50s to 90s, notably those cartoonish or comical typefaces from the 70s and 80s. 

This font type evolved in terms of anatomy and textures, bragging a rich and exciting collection in the typography realm. 

Main Reason Why Retro Font Styles Work for Product Branding

As mentioned earlier, the audience perceived retro typeface as a safety representative. Fast Company explained that studies found a positive impact of vintage-looking typefaces for product branding. 

The general reason for this is similar to how handwriting fonts influence the audience. Both handwriting and vintage or retro typefaces provide sentimentality, sympathy, or emotional attachment. 

For the audience, recognizing something alike or resonating with their liking and familiarity is safer than choosing something new, even if it’s interesting. Moreover, the variation of retro typeface styles allows the product to establish its unique character in a more intimate approach. 

When modern or innovative products are wrapped up in retro style, the audience may perceive this as a friendly invitation to recognize the brand. Not only does it shoot a nostalgic mood, but it also offers a romantic connection between the brand and its potential audience or consumers. 

Crafting Contemporary Design with Curated 7 Retro Font Style

Retro fonts are not always rounded and chunky. Discover numerous retro typeface styles in the list below that fit your contemporary designs. 

1. Chloe Retro Display Font

Retro Font

Quite distinctive compared to the classic retro font style, the letter shapes in Chloe Retro Display Font tend to be rectangular rather than rounded as usual. The extreme contrast of the strokes reveals a luxury flare to each of the letters when merged into a copy text. 

If combined with a more minimalist sans serif font, you can craft enticing designs for book covers, brochures, signage, logos, or social media fonts for your brand or personal use. 

2. Wolfsburg Vintage Serif Font

Retro Font

Graphicxell Studio also crafted a retro font incorporating the Roman style called Wolfsburg Vintage Serif font. The condensed letters of this font styling bring a modernity and minimalist flair to the design you work on.

Event posters, beauty product packaging and design, or even infographics will look extraordinary with this font application. Grab this and steal the modern retro look for your design projects!

3. Bustro Brush Font

Retro Font

You may try different sides of retro font style with brush type to convey a louder and more assertive message. Even though the brush font represents a better street style, the Bustro Brush Font has natural hand letter stroke styling. Since there is less decoration, it exudes more familiarity in an upright manner. 

You can apply this font to rock up book covers, photography, clothing, or product designs. 

4. Magic Retro

Retro Font

When designing headlines, branding elements, displays, or packaging, while it is necessary to consider readability, you can not drop the fact that you need a stunning font. Striking or dramatic ones, such as Magic Retro Font, will turn the head in the blink of an eye. 

This font has swanky swashes and flashy alternates with high-pitched contrast strokes, all of the attributes that steal attention. 

5. Haverlly Switch Script Font

Retro Font

The audience will love that nostalgic feeling while seeing the Haverlly Swith Script Font as the copy font. How so? It’s because each of the letters builds and shapes are proportional in height and weight, complementing each other. In addition, slight cursives provide excellent legibility, making the reading experience more seamless. 

Swashes for this font are available in a minor amount, sufficient to make them look vintage and appealing. This font is a befitting design element for invitations, merchandise, and logos for vintage barbershops or bookshops. But do not hesitate to explore its utilization for boundless kinds of designs!

6. Retrology

Retro Font

Retrology has that complete classic retro font style. You’ll get three different styles: the clean monoline retro typeface called Antone Sans Standard, the clean cursive style, and the block with stamp texture. 

You can also evoke a prettier look by combining the clean or Antone style with ligature or stylistic alternates. Designing apparel, event posters, logos for the community, or product packaging with this font will set a clear retro vintage flare. 

7. Gading Retro Bold Script

Retro Font

For your summer or adventure and outdoor activities, thematic designs need Gading Retro Bold Script font. With the bold lines and strokes, chunky letter shapes, and diagonal axis, you can say that this actually represents an 80s retro font!

In the character set, you’ll have access to combine the regular glyphs with ligature styles or alternates if necessary. If you work on designs for fashion brands, food and beverage, or advertisements that resonate with a nostalgic atmosphere, ring the mood with this font!

Creating a modern and contemporary look for your designs is not supposed to curtail the choice of fonts or style. Retro font style proves that romanticizing and integrating a pertinent retro element to your edgy or futuristic design will exactly do the magic. 

With tons of retro wave font choices, all you have to do is set your design objective before narrowing down which retro style complements the overall design element. The above recommendation list indicates a few inspirations to nurture your thoughts about this font type.

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