Poster is one of effective media to voice social issues in the modern world. Designers can deliver sharp and informative messages with a striking combo of image and font. Many social issue posters also have artistic and historical values that make deem deserve spots in galleries.
A social issue poster has a specific message to deliver and it must go hand-in-hand with the aesthetic. You must make people understand the urgency behind the message in one memorable design.
To make your social issue design more effective, follow these design planning steps:
Think about the point of the message you want to deliver. Make a short abstract or rough concept about the message you want to deliver. Add the characterizations you want to include in the poster, such as โstrong urge to protestโ, โimportant awarenessโ, โemergency warningโ, and such.
For example, if you want to make a poster about global warming, create a more detailed abstract for the posterโs message. You probably can choose an environmental cause, like recycling. From there, you can design a specific poster message, like โMake Your House Green: Recycle at Home.โ Make the visual around this concept.
Use an A4 paper to make a rough sketch of the poster concept. Create various sections that you envision for your poster such as the main slogan, the tagline, the additional texts, the layout and color schemes, and such.
By having this rough sketch, you can have a better projection of the design result. It is also easier to plan for design elements, such as the color scheme, the modern font options, and the illustration.
Once you finish the rough design sketch, look at the concept as a whole. Is there any clutter you need to cut? A good poster must draw attention and deliver a message instantly. You need to reduce the clutter so people will only see the most important part of the poster.
Ideally, people should be able to see your poster from 5 meters away and understand the content within 10 seconds (or under).
The graphic of your poster can be anything: a photograph, illustration, or painting. Make sure you know where it came from, especially since your poster will go public. Did you secure the rights to use it? Did you commission an artist or photographer specifically?
If you grab the image online, make sure it either has a free license or already in the public domain.
Consider the possible venues where your poster will be displayed. Some places might have dimmer light or other unique lighting conditions, which would affect the way your poster looks.
A good poster design must be balanced, just like any other visual design forms.
Make sure to check every design element so you can create a visually satisfying poster. For example, choose only two or maximum three modern fonts to avoid confusion and clutter. Place each section of the poster in the natural way a person will read it.
If possible, the main text of your poster must be at least five times bigger than the other texts. The main text should contain the posterโs message or slogan. Your audience must be able to discern the meaning just by seeing the main text and the visual.
Choose a single solid color as the background before adding more color details. You can also experiment with textures and patterns to create a compelling visual. Make sure the text color has a strong contrast with the background by using a color wheel to find opposite shades.
Many modern sans serif fonts have great characteristics to be used as a poster font. These recommendations will make your poster more noticeable and striking.
Riking is a bold font with a strong, almost sporty look. Despite the clean, square design, there is a little quirk from some curves and diagonal edges. A perfect font for creating a modern-looking poster with great visibility and readability.
Plans lends authority, thanks to its clean, bold, and strong look. The modern sans serif font has pointed edges that add sharpness and urgency into your design. However, the balance and symmetry between characters create a clean, professional look.
Plans also has the perfect thickness to be readable up close and from afar. A perfect font for making noticeable campaign or charity event posters.
The modern sans serif font for all your poster design needs, Master allows versatility and power. The characters have good balance and symmetry, with ideal thickness that allows the audience to discern your poster from various distances.ย
Rights is a sans serif font that looks both sharp and strong. The characters have great balance between each other, with pointed edges and subtle differences in the thickness. They create a distinguished typeface for posters that anyone will immediately notice.
Packy Great reflects the typical texts of a media headline: a modern sans serif font with a dynamic sensibility. It has the perfect thickness and proportion to deliver a strong message with emotion. Packy Great has good spacing between characters, allowing your audience to easily discern your posterโs message.
Sandra is bold and well-proportioned; a perfect sans serif font to deliver any types of messages through posters. The characters have a good symmetry and balance toward each other. They make it easier for the audience to discern your message even from afar.
Glory is an ideal modern font to create a social issue poster with an informative angle. The font is good in large and medium sizes, perfect for poster headline and tagline. The characters are symmetrical with good proportion, resulting in a clean and professional look.
Creating a social issue poster requires harmony between the visual and the message. Make sure to plan your design carefully and use these recommended modern sans serif fonts to create distinguished posters.