Corporate thank-you gifts are common parts of running a business, especially since you depend on many people to make it successful. Designing corporate gifts requires a similar understanding to product design; you need to understand both your business and the recipients.
Corporate thank-you gifts are not trivial matters; according to Coresight Research, its value reached USD 242 billion in 2021 in the US alone and was expected to grow even more. Here’s how you can start thinking about investing in such gifts, especially when building a business.
Corporate gifts have various benefits, so you should consider them an investment. Well-designed corporate gifts bring several benefits to your business, such as:
Corporate gifts can create positive impressions for the recipients, whether among clients, customers, or employees. It can morph into a better business image and reputation.
The appeal of free things could attract people’s attention and even compel them to become new customers or clients. Businesses that choose unique, useful, or distinctive gifts could benefit.
Branding strategy aims to bring the business to public memory and appeal to their needs or interests. Corporate gifts support this strategy by sticking the business identity to carefully selected objects. It helps the public remember the brand and consider it when looking for a service or purchase.
These gifts also mean brand visibility, especially when the recipients carry or use them in view of others. The more visible the brand, the easier it is for a wider public to find or remember it.
Corporate gifts for employees could emphasize (positive) company culture. Business owners can provide free, useful objects employees can use in their daily lives. They can also incorporate special gifts to celebrate milestones, such as appreciating employees who have worked for 10 or 20 years.
Looking for something more memorable than keychains or pens? Here are several ideas business owners or companies can adopt to create corporate gifts.
Insulated water bottles are among the hottest everyday objects many people have or buy. They are practical, convenient, and sustainable. Giving out insulated water bottles as gifts will show that your business follows trends and supports a sustainable lifestyle.
Digital-age customers love enjoying their digital music, audiobooks, or podcasts to pass the time. Noise-cancelling headphones would be gifts that everyone appreciates.
Sample-sized as corporate gifts would be cost-efficient, and many people would appreciate the chance to taste gourmet products in smaller sizes first. They can be gourmet coffee, tea, cookies, or healthy snacks.
Instead of just a regular mug with a print, why not upping the standard? A set of elegant drinkware will make your customers or loyal employees feel appreciated. Two sophisticated tea cups or a coffee cup with a saucer and a beautiful spoon would make anyone feel special.
Instead of giving one pen or notebook, create a set of stationery collections as a special package. You can order a custom notebook, pen, notepad, business card case, and premium cable organizer in an elegant package.
Choosing the right business fonts for corporate gifts is also important. Customers now expect companies to provide more thoughts on gift designs, including their visual aspects.
You don’t always need to add company names with big, bold, or even garish fonts on the gifts. You can make the writing look subtler and more sophisticated with words like “Thank you” or the company’s memorable slogan. Many elegant fonts are available with licensing to create commercial products for your businesses.
Still clueless about which business fonts to use for the thank-you gifts? Here are several recommendations.
Rumelaz Gekinsa offers regular and italic versions of a seamless, modern serif font. The font feels clean and non-fussy but still has the subtle distinction of an elegant serif—a great font to communicate modern elegance in your corporate gifts.
Use Rumelaz Gekinsa to create gift packages for your loyal employees or to appreciate new customers. The font has good readability and would look good in various sizes, depending on the products.
Louis Bright takes a different route as a business font for designing corporate gifts. It has an elegant and sophisticated look, with an almost airy quality, thanks to its thin strokes. The overall look exudes premium quality and class.
Louis Bright is great for luxury gifts such as watches, leather-bound notebooks, or premium drinkware. Seeing such font on the box or package would make your longstanding customers or premium clients feel special and appreciated.
Gingko is a perfect business font for corporate gifts and the company logo. The font has small but distinctive surprises on some characters, like inward curves and flowy ligatures. They add character without ruining the readability factor and brand recognition.
Use Gingko to adorn various corporate gifts, such as drinkware, notebooks, water bottles, and boxes to store business cards, pens, or Air Pods. You can write the company slogan, unique tagline, or straight-up using it as a text-based logo.
Modern and seamless, Back Bone Melavita is a perfect business font for adorning corporate gifts. It comes with multiple options to design your gifts: regular, italic, and special glyphs for the all-capital version. A great font to create a straightforward visual element for your corporate gifts.
You can use this font to adorn almost all kinds of gifts. From notebooks and bags to water bottles and headphones, this font would complement them well.
Winky Milky’s bold, youthful look is perfect for business gifts with extra personality. You can use it for corporate gifts that reflect bolder, more adventurous ventures. Use this font to adorn gifts like water bottles, backpacks, headphones, or phone covers.
Choosing the right business font is just one aspect of creating the best corporate gifts. Make your customers, clients, and employees feel appreciated with well-designed thank-you gifts.
