Choosing a font for a logo design, especially in the fashion industry, is indeed pivotal. The right clothing font will lead to the looked-for brand visual, otherwise shaping and magnifying brand essence. A logo (and the font accompanying it) has a powerful influence on the general and targeted audience.
A logo generally comprises symbols, brands or trademarks, and logotypes. Moreover, a brand logo usually bears the owner’s history, values, or goals. Therefore, a font that matches the business branding must communicate successfully with them.
This article will show the power of logos and typefaces used by world-class clothing and luxury brands, which make them the mecca of fashion icons.
The discussion will continue with introducing the so-called brush fonts and other memorable font inspirations highly recommendable for clothing businesses and other creative design applications.
The following are seven reputed fashion labels globally known for their high-end quality and luxury products. We will specifically look at their logos and what clothing font typefaces they use to be iconic.
Louis Vuitton
Commonly shortened as LV, this renowned French luxury fashion house uses Bespoke for the LV monogram in the traditional serif logo style and Futura for the brand wordmark “Louis Vuitton.”
Gucci
This Italian luxury fashion brand designs its iconic logo in a spaced wordmark using Granjon, an old-style serif typeface. It also uses Futura and Times as its primary fonts.
Prada
Prada is another Italian luxury fashion house specializing in leather products. Its logo uses Bespoke in a modern serif style.
Dior
Dior’s logo wordmark is designed with Nicholas Cochin font in a transitional serif style.
Tiffany & Co.
This luxury jewelry design house has a delicate serif font of Sterling in its logo and primary font. The logo is Bespoke in an old-style serif.
Dolce and Gabbana
Also known as D&G, this famous luxury fashion label uses Futura Bold for its logo, which is in geometric sans style.
Armani
The Giorgio Armani logo uses a Didot-turned Bodoni font in a modern serif style, where the “Armani” letters are connected.
As the name suggests, brush fonts look like they were made with a brush. This umbrella term encompasses varied styles, namely casual and dry-textured brush strokes, brush lettering, or brush script.
Simply put, brush fonts are the easy-going and more fun sister of formal script fonts, making them highly suitable for more casual design purposes. You can find them in invitations to t-shirts, quotes to other clothing items, and also apps and websites.
The following are brush-font ideas to unleash your creativity.
Bustro is an amplified brush font that belongs to script and handwritten typefaces crafted with natural, quick strokes and sharp details. Also, it is a street-wise font style overflowing with energy and meaning.
Ideal for artistic design work with a retro and supercharged style, this font works well for designing clothing, hoodies, t-shirts, blog titles, logotypes, book covers, events, and more.
A display brush font that falls under the categories of script and handwritten. Huberto Street is a modern lettering created with natural strokes and high readability. This pack offers Huberto Street Font in OTF, TTF, and WOFF files, as well as Huberto Street Multilingual and Ligatures in All Caps Version.
You can use it as a clothing font to design t-shirts, hoodies, headlines, websites, or other printed and digital media full of energy.
Quastro is a display brush font with a supercharged script and handwritten brush style. Its attractiveness is due to its quick natural strokes and sharp details, each letter having a distinctive curve. Thanks to its simple yet unique ligature, it is also easily readable.
Radiating an instantly classy look, this font is perfect for clothing design, branding, posters, digital media, advertising, movies, websites, and other challenging creative projects.
What is more? Here are more appealing clothing font ideas for designing your iconic brands.
Moving Battyna is a beautiful duo font – an elegant combination of serif and signature (handwritten script). This font is under tags of luxury, fashion, magazine, branding, wedding, etc.
A unique, natural handwritten bubble-type display font, New Rosta is a perfect option for pursuing expressive, arty, youthful, and joyful flairs. You can use this free writing style for clothing fonts, streetwear, fashion designs, hipster logos, magazine or poster layouts, quotes, and the like.
Levaus is a modern ligature serif typeface with an elegant and classy style. This font is perfect for any creative work with a sense of luxury and sophistication, such as designing fashion, logos, magazines, weddings, invitations, etc.
With a bold sans serif font, Vogue has a unique, clean look and vintage feel. This font undoubtedly offers an elegant and minimalist appeal with a very high level of readability. Ideal for magazine or video headlines and titles, it is also a smart choice for a clothing font and logotype idea.
It is a lovely ligature and modern typeface in the serif font family. If you want something unique and stylish for your business or fashion brands, this font is the best alternative.
Brandy is a masculine modern sans serif font. It is highly recommendable for logotype and logo design. It is a bold font created in a combination of modern and retro or vintage styles.
As the name implies, Wonder Woman is an elegant modern sans serif font. It combines a sense of vintage and future classiness. Accordingly, this font is unquestionably perfect for creative work related to beauty, fashion, and luxury. It is also highly readable and memorable as a clothing font.
To sum up, whether pursuing a modern casual wear line (streetwear) or high-end fashion labels, picking the right clothing font and logo can be challenging yet life-changing.
Why is it so? They can ultimately express and elevate the visual appeal of your brand.
