Making clothing items for event merchandise puts extra pressure than “regular” clothing designs with graphics. Event merchandises are the physical faces of your company, brand, team, or project. Your merchandise should reflect your identity and goal down to the font.
How do you make your event merchandise stand out? What font should you use, and how can you better implement it in the design?
Before you choose any design elements, including the clothing font, understand the goal of those merchandise. Ask yourself these important questions:
Your “core identity” here means the one that describes your brand, organization, business, or team. It involves things like logos, color schemes, philosophy, and demography. Once you feel comfortable with your identity, the merchandise designing process will be smoother.
An event merchandise could give a specific message, so you must make sure everyone sees it clearly. For example, a health organization might make t-shirts with a fun message to do more exercise. A food company could order clothing merchandise promoting their food for family meals.
Once you get the core message, it is easier to translate it into visual elements.
Specific merchandise needs different design plans to visually translate messages and identities. You need to choose the right clothing font, color scheme, and size to better put everything on a piece of t-shirt, sweater, or collared shirt, for example.
Now that you plan everything for the design, ensure the merchandise is engaging!
Merchandise should be something people want to keep for a long time. This way, the message behind your merchandise can stay in their memories longer. Therefore, you should not hesitate to create the best designs that create positive impressions.
For example, make sure you choose the best materials for the clothing merchandise. If it is for a sports event, choose a fabric that absorbs sweat well or is suitable for daily exercise. For an environmental event, choose sustainable clothing fabric or one that lasts long.
You must also consider the balance through color theory. Make sure you pick the right color schemes to represent the events or brands. Furthermore, create a balanced look between the font and the background colors so people can easily read the texts.
Ready to design your clothing merchandise? Here are several good recommendations for clothing fonts to incorporate in your projects.
Blue Sky is a stylish modern sans-serif font with a subtle, playful touch. This font is great for clothing and merchandise and for celebrating events like artist conventions, bazaars, company picnics, and other fun activities.
Blue Sky is bold and has a good readability factor, but its slightly condensed form makes it fit perfectly on an outfit. You can use it to design something casual like t-shirts or sweatshirts.
A playful sans serif type, Going is great as a clothing font because of its distinctive, uneven strokes. It is bold and easy to read without looking too formal. The slashed, flat edges give a subtle appearance of a comic book title.
Going is a great merchandise font for sports, artistic, or family activities. You can make t-shirts or hoodies for game tournaments, family sports, company gatherings, and outbound activities.
Butter is a retro serif font that is ideal for designing merchandise. It has a subtle elegance in its retro style, which you can use to promote artistic events or brands. This font is great for making event merchandise related to book fairs, literature or movie conventions, artistic exhibitions, and many more.
You can use Butter to design clothing items like t-shirts, collared shirts, jackets, and sweatshirts. Creating a merchandise design with a more mature and restrained look is a great choice.
New Rosta is a casual, playful clothing font perfect for fun and adorable merchandise. This bubble font mimics natural handwriting, adding a special touch to your merchandise clothing. Its thick strokes and rounded edges make your texts easy to decipher even from afar.
New Rosta is a great font for promoting pet-related events, kid’s events, family activities, or art competitions. You can also use this font to promote professional events that provide their products or services to children. Examples include children’s hospitals or clinics, environmental organizations that aim to educate kids, and many more.
Tikgar is a great font to print on clothing items like t-shirts, sweatshirts, and jackets. The font is inspired by vintage design, with bold strokes that increase its readability factor. The slightly irregular lines and condensed form give the font a style similar to a comic book title.
Tikgar is a great merchandise font for various purposes. Use it to promote restaurants and coffee shops, new snacks, fundraising bazaars, book signing events, and many more.
Rimba is a modern sans serif font with a modern, sleek, almost futuristic style. Straight and clean, Rimba has a subtle, unique touch that you can see from the loop in some characters—a great font to create memorable merchandise in the form of t-shirts, hats, jackets, and hoodies.
This clothing font is great for celebrating or promoting various events and brands, both formal and casual. You can use it to design merchandise for opening a new tech company, game convention, tournament, or robotic event.
Bold and distinguished, Moste is a perfect sans-serif font for creating memorable merchandise. The font is dynamic and modern, with a touch of contemporary look. It has a good readability factor without making it look stiff or formal.
Moste is great as a text-based logo that you can incorporate into a clothing design. You can use it to promote a sports team, a game team, snacks, and beverages. It is also a great font to promote company and school events, thanks to its subtle, playful tone in an otherwise straightforward font.
Creating clothing merchandise for events requires more specific design elements than casual designs. Make sure you deliver the identity and message properly through the clothing. Use these clothing fonts to create the perfect designs that answer your merchandise needs.
